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For over 30 years, Joy Products, Inc, has been a global leader in the Advertising Specialties Industry, providing our clients with creative and innovative promotional marketing solutions. Whether you need to increase your brand awareness, motivate staff, or announce a new product offering, you'll find millions of imprintable items to choose from. Let our specialists make your next promotion a success!


   

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Joy Products, Inc.

14 Vanderventer Avenue

Suite L-5

Port Washington, NY 11050

 

   

 

Choose From the Following Industries for a Creative Idea

(See our latest Tips and Suggestions Below)

 

Advertising/PR/Marketing Agencies Agriculture/Farming
Automotive Civic Groups/Clubs
Construction Consumer Goods
Entertainment Financial/Banking
Food/Beverage Government/Political
Healthcare Heavy Industry
High Tech Hospitality/Restaurant
Industrial Products/Light Industry Institutions/Education
Insurance Media/Publishing/Information Services
Non-Profit Organizations/Charities Oil/Petroleum
Pharmaceutical/Nutriceutical Professional Services
Real Estate Recreation/Leisure
Retail Trade/Professional Organizations
Transportation/Shipping/Delivery Travel/Tourism
Utilities Wholesalers/Distributors

 

Tips and Suggestions

Your Trade Show Staff Is The Key
 

Achieving your trade show objectives depends in large part on your show staff. You need to take just the right people and that may or may not be your top salespeople. Show staffers need to be able to engage people quickly in a way that draws them into meaningful conversations. Staffers cannot approach show attendees the way they handle a typical sales call. And even though trade show attendees are usually looking for detailed information about products, a typical "how are you" greeting gives them the out to just smile and keep on walking. After you choose your most people-oriented and high-energy staff, spend some time training them. They need to develop and practice drawing people into conversations. They need to be deeply knowledgeable about your products and services so be sure your training covers all the products and services they would need to know about even if they aren't part of their normal sales. Train them about your pre-show promotions and show giveaways. Be sure to include them in the receiving of a few show giveaways, but use products specifically chosen to support sales incentives. Choose products that go with your show theme, the venue or your show goals. In addition to pumping up staff before they go, fire them up right at the show with pillow gifts distributed in their hotel rooms.

 

Don't Forget The Folks Back Home
 

There's more than sales staff involved in preparing for a trade show. How well you do at the show depends in part on many people involved in the preparation for a show and those involved in the follow-up afterwards. Be sure to include them in the show gear up and distribute imprinted incentives to them as well. Treat them like the valuable members of the team that they are and you'll surely find greater success from your trade shows.

 

Fairs, Festivals and Picnics
 

Engage potential customers. Build community good will. Increase awareness. There are many reasons for and benefits of holding community fairs, festivals and picnics. Whether you sponsor it yourself or get other businesses to join in, there is an event that can work for you. Think about who you are trying to reach. Then look at the options of what they are into and choose an activity or activities to center your event around. Here are a few ideas. A Teddy Bear Fair can draw kids of all ages and their families. Invite children to bring along their favorite bear and perhaps one to donate to the local police department for calming children in a crisis or to children in the foster care system. You might even have someone on hand to repair tattered bears. Have other activities available for the kids to enjoy. Another idea is a sports festival with various games for kids to try or a particular activity such as a skate board festival. Health fairs are popular with seniors, but are also getting the attention of not-quite-so-mature adults. There are limitless themes you could choose, just profile it to your audience. Whatever theme you choose you can set up booths or stations for product samplings, demonstrations or "test drives" around the festival. Attendance at the fair can be open to everyone or by invitation only. Again, it depends on your audience and your goals. Be sure to include lots of imprinted giveaways, chosen for appropriateness to the theme, audience and impression you want participants to carry away with them (and share with others).

 

Send Employees Packing For More Productivity
 

If you want to get more out of your employees, make sure they take their vacations. A recent study found that nearly half of the nation's full-time employees don't use all of their vacation time. While that may sound like good news for employers, in the long run it is not. When employees head toward burn out their productivity and job performance goes down, whereas job performance increases after a vacation. And, some experts say that annual vacations can cut the risk of heart disease in men by some 30 percent and in women by 50 percent. Kick off vacation season with a few incentives to get people in the mood (and believing that it really is OK to take their vacation). There are a host of imprintable summer related products you can use to remind your employees to schedule their vacations and recharge their batteries. You might also want to use a few fall and winter-related items to get across the idea that vacations don't have to be taken in the summer (thereby helping to alleviate the amount of employees trying to take off in the summer).

 

Make It A Date To Remember
 

Thousands of organizations and Presidential Proclamations set aside specific days, weeks and months for, political, cultural and historical events and causes. Many of these occasions offer you an opportunity to promote your business, organization or product.

See our Idea Calendar!

 

     

 

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