|
Contact Us
By Phone
(516) 767-9280
M-F 8:00-6:00 EST
By Fax
(516) 767-9283
E-Mail Us
Joy Products, Inc.
14 Vanderventer Avenue
Suite L-5
Port Washington, NY 11050
|
|
Back to Industry List
| Type of Promotion: |
Appreciation/Thank You |
| Product(s) Used: |
Towel Holders |
| Method(s) Applied: |
Thank-You Gifts |
| Every summer, a sports-marketing company
promoted a number of events throughout the city for underprivileged
kids. While the kids usually received a "fun pack" of
sports-related items, the company wanted to recognize the efforts of
its adult volunteers who had helped the program reach its fifth
successful year. In addition to a plaque, the volunteers received a
personal towel holder that they could use while playing the various
activities with the kids. The clip attached to a belt or waistband and
was designed to hold a small towel or bandana. Accompanied with an
imprinted towel, the set provided a hands-on gift that was put to good
use by the volunteers. |
| Type of Promotion: |
Relocation Announcement |
| Product(s) Used: |
Buttons |
| Method(s) Applied: |
Attention-Getters |
| The button featured the company logo, new company
address and the statement "There's a move underfoot." A
removable panel in the center of the button bore the words "Lift
here for a number you won't forget." Underneath, the new phone
number was revealed. |
| Type of Promotion: |
Gain Visibility/Exposure |
| Product(s) Used: |
Three-Dimensional Mailers, Sound Chip Mailers |
| Method(s) Applied: |
Direct Mail |
| Theme(s): |
"Driving Traffic to Your Web Site", "Merge Your
Sweepstakes with the Fast Lane" |
| Interactive Media Works LLC (IMW) used a series of
mailings incorporating sound chip technology to get their name in
front of the principals of promotion agencies and high-level promotion
marketing personnel at packaged-goods and entertainment companies that
IMW had worked with in the past. To do so, the company used a
cardboard mailing piece that resembled a laptop computer when it was
unfolded. Each mailer was sent in a three-dimensional box to increase
the likelihood of recipients' opening the box. When the box was
opened, the laptop computer card opened to reveal another card
describing IMW's services. It also worked to grab recipients'
attention further by emitting, through the sound chip, the sound of a
honking horn, cuckoo clock, rocket blasting off or a car motor,
depending on the particular service IMW was promoting with the
mailing. The entire promotion consisted of four different mailings
spaced out over a 12- to 15-week period. One mailing introduced IMW's
SampleNet card, a prepaid calling card that allowed the user to trade
long distance calling time for Internet access time. The theme of the
mailer was "Driving traffic to your Web site," and the sound
used was a honking car horn. Another mailer promoted IMW's sweepstakes
services and used the sound of a car motor to tie in with the idea of
"Merge your sweepstakes with the fast lane." The company's
coupon redemption service was introduced with the sound of a rocket
blasting off, so that the recipients could see how their business
would "take off" with this service. Finally, the sound of a
cuckoo clock chiming invited prospects to "go crazy over"
IMW's prepaid calling cards. Of the prospects that received the
mailings, 15 percent to 20 percent set up appointments with IMW's reps
and a larger percentage asked the company to prepare proposals for
them. Many of the recipients kept the mailings, and IMW sales reps
reported often hearing the various sounds when they called to set up
appointments because the prospects were playing with the mailers. A
number of people even called inquiring how they could order the chips
for their own promotions. Due to the success of the sound chip
mailers, IMW planned to incorporate sound chips into its future
promotions. In addition, the sound chips became something of a company
trademark. |
|
