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Contact Us
By Phone
(516) 767-9280
M-F 8:00-6:00 EST
By Fax
(516) 767-9283
E-Mail Us
Joy Products, Inc.
14 Vanderventer Avenue
Suite L-5
Port Washington, NY 11050
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| Type of Promotion: |
Build or Promote an Image |
| Product(s) Used: |
Embedments, Note Holders |
| Method(s) Applied: |
Promotional Distribution |
| In planning a ground-breaking ceremony for a condominium
complex, a construction company had to convince the local media that
previous contracting disputes had been resolved and the project was
ready to proceed to completion. To stress the newly upbeat mood of the
ground-breaking, the company sent acrylic embedments of freshly-broken
ground from the site. The products, along with creative ad copy, let
the media know all was well with the project. Accompanied with a
5-inch brass note holder, the desktop pieces were sure to attract
attention and remind the media to follow up with the story as the
construction progressed. |
| Type of Promotion: |
Improve Employee Relations |
| Product(s) Used: |
Flying Discs, Coolers, Bubbles |
| Method(s) Applied: |
Special Event Giveaways |
| Theme(s): |
Picnic |
| Following long-lasting labor disputes, Alcoa Building
Products decided on a company picnic at an area amusement park to help
ease tensions. Employees volunteering for the planning committee were
given logoed caps and T-shirts to wear, to note their participation.
Upon arriving, employees received chocolate-scented flying discs,
lunch coolers, bottles of bubble suds, Sky Props and tickets to tour
the park. Everything bore the Alcoa logo and picnic theme, date and
location. Large logoed coolers were used as bingo prizes. Highlights
of the event were videotaped, and tapes were given to all attended.
Everyone who went judged the day a "major success." Many
workers used the coolers on a daily basis for their lunch, increasing
the idea of comradeship in the plant. |
| Type of Promotion: |
Motivate Salesforce |
| Product(s) Used: |
Game, Buttons, Pens |
| Method(s) Applied: |
Contest |
| The objective was to stimulate the sale of doors and
related products by motivating company distributors. The bulding
products company directed its promotion to 350 sales and office
personnel in its distribution centers. Peer pressure and incentives
were to be used to motivate the target audience to secure orders from
dealers. A board game called, "Morganopoly" was conceived as
a derivation of the famed Parker Bros.' Monopoly. A game was set up at
each distribution center and teams to compete against others in the
center, or from other centers, were established. Tasks such as selling
specific items, holding meetings with builders or dealer sales
personnel were assigned a specific number of points. Once the task was
accomplished, teams were entitled to roll a die that would determine
how far they could move along the board. Various squares offered bonus
points, and landing on a "free lunch" square entitled team
members to lunch at a nearby restaurant, compliments of the
distribution center management. At the end of the competition, team
members could redeem the points they had accumulated for merchandise
from a gift catalog. Advertising specialties were used to introduce
the Morganopoly contest and to stimulate interest throughout the
competition. These included a large bag of popcorn boxed in theme
colors, a button (copy: "Morganopoly! We're going spaces")
with gameboard graphics and a magnetic ballpoint desk pen. The contest
was held in two six-week periods, the first to promote spring-oriented
exterior building products, the second to focus on interior products.
Of the 41 teams participating, only one failed to reach the top three
levels and competition was keen, enthusiasm high, reported the
director of advertising. |
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