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Contact Us
By Phone
(516) 767-9280
M-F 8:00-6:00 EST
By Fax
(516) 767-9283
E-Mail Us
Joy Products, Inc.
14 Vanderventer Avenue
Suite L-5
Port Washington, NY 11050
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Back to Industry List
| Type of Promotion: |
Goodwill Promotion |
| Product(s) Used: |
Child Identification Kits |
| Method(s) Applied: |
Promotional Distribution |
| Theme(s): |
Safety |
| Northwood Family Physicians, a small clinic, wanted to
increase its patient list and school referrals, as well as generate
goodwill among existing patients. The clinic used Kinderprint(r) Child
Identification Kits. The kits consisted of a 5 1/2-inch by 10 3/4-inch
tri-fold, logoed folder; a 9-inch logoed balloon and an ink strip. The
interior of the folder provided instructions and space for using the
ink strip to fingerprint a child; space was also available for the
child 's photo and vital statistics. The clinic donated the
Kinderprint folders to area elementary schools for distribution to
their students; current patients received the folders following an
office visit. Distribution of the Kinderprint kits improved the
doctors' rapport with current patients. As a result of the promotion,
the clinic saw a 20-percent increase in its patient list within 45
days of its start. The clinic also received goodwill referrals from
school officials. |
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Type of Promotion:
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Door Opener Making Contact
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Product(s) Used:
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Thermometers, Barometers, Humidity Indicators
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Method(s) Applied:
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Direct Mail
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The objective was to increase sales among a
select group of architects involved in hospital design. The
advertiser, a producer of material-handling equipment for hospitals,
conducted a series of four mailings to 200 key architects selected
by its field salesforce. First was mailed a thermometer (with
accompanying literature noting that the advertiser has some hot new
ideas about material-handling for hospitals), followed by a humidity
indicator and barometer. The fourth mailing was a walnut plaque,
screws and screwdriver for attractively mounting the three matched
climate information items. (All instruments had the advertiser's
logo subtly imposed on their faces.) The literature included in the
mailing noted that just as the recipients now had one source of
climate information, they could look to the advertiser for
single-source responsibility in material-handling for hospitals.
Each mailing included a return postcard; the first mailing generated
a 75 percent response and the overall campaign a 35 percent
response. Two material-handling systems valued at $4 million were
ordered as a result of the effort.
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| Type of Promotion: |
Increase Awareness |
| Product(s) Used: |
Balloons |
| Method(s) Applied: |
Direct Mail |
| Theme(s): |
"Donor Recruitment" |
| At the Johns Hopkins Hemapheresis Center, donors give
cancer patients blood platelets, a vital part of the blood destroyed
by chemotherapy treatments. The Center needed to increase awareness of
the center and recruit new donors. To do so, it sought to invite
current and former donors to an open house celebrating the center's
20th anniversary. The invitation was intended to thank the donors for
their service and revive their interest in the program. Friends of
staff members, other employees at Johns Hopkins, former patients of
the center and local businesses were also invited. To invite their
guests to the open house, the Center used custom BalloonGram
Self-Mailers. BalloonGrams are 5 1/2-inch by 10 3/4-inch tri-fold
folders which contain 9-inch logoed balloons. Approximately 2,200
BalloonGrams were sent. Approximately 400 people attended the open
house. Two dozen people sent in the pre-addressed business reply card,
which was part of the self-mailer, requesting information on becoming
a donor. The open house received substantial press coverage, as well
as attendance by the mayor. |
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