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Contact Us
By Phone
(516) 767-9280
M-F 8:00-6:00 EST
By Fax
(516) 767-9283
E-Mail Us
Joy Products, Inc.
14 Vanderventer Avenue
Suite L-5
Port Washington, NY 11050
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Back to Industry List
| Type of Promotion: |
Tradeshow Booth Traffic Builders |
| Product(s) Used: |
T-Shirts, Brochures |
| Method(s) Applied: |
Tradeshow Booth Giveaways, Direct Mail, Resale |
| Theme(s): |
Solutions |
| Avid Technology, a manufacturer of computer hardware and
software, had brought out a desktop video editor. It needed to promote
the technology to those who would use it, mainly video post-production
companies. To reach this audience Avid chose to have a T-shirt
designed, because the work environment in video post-production houses
is casual and many of the people who work in these places wear
T-shirts to work. "Real Desktop Video Solutions" was the
theme of Avid's campaign. It was used in print ads for the program, as
well as on brochures, so it was natural that it would become the
message on the promotional T-shirt, too. Along with the slogan the
T-shirt featured the brightly-colored graphic of a computer with a
videocassette appearing to be pushed into the machine. One of the ways
the T-shirts were distributed was at tradeshows at which Avid
participated. Show attendees were given the shirt if they took part in
a little question/answer game the company had. Those people who
answered correctly received a shirt. The shirts were also offered to
computer resellers, who could sell them or offer them as premiums.
Avid employees could also purchase the shirts. The shirt was so
successful for Avid that it went through three different printings,
distributing a total of 5,000 shirts. |
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Type of Promotion:
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Inform or Educate
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Product(s) Used:
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Pens
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Method(s) Applied:
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Promotional Distribution
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Pacific Bell simultaneously promoted its
message center and voice mail services to its customer service reps
by using a common theme and one promotional product that allowed the
two services to be separately detailed. To convey its message, the
telecommunications company used an Info-Pen to provide customer
service reps with readily accessible information on the services
offered. An Info-Pen is a pen equipped with a spring-loaded flag
that can be pulled out from the side of the pen. When pulled out
from the pen, the two-sided flag provides 7 1/4 inches by 2 3/4
inches of copy space. The novelty of using the spring-loaded flag
encourages repeat message exposure. By utilizing both sides of the
Info-Pens' flags, Pacific Bell was able to promote the two services.
Both sides of the flags emphasized the theme, "Make Sure Your
Customers Get The Message," to the reps. On one side, copy
detailed how The Message Center service could guarantee households
that they would never miss a phone call, ensure privacy and access
messages conveniently. Copy on the reverse side of the flag showed a
table that demonstrated how businesses' goals such as enhanced
customer service, increased productivity and better communication
could be achieved with Pacific Bell Voice Mail. Upon releasing the
spring-loaded flag back into the pen, the reps were left with a
logoed pen suitable for everyday use, along with information that
could be accessed when customers called. The pen's barrel was
imprinted with both logos: Pacific Bell Voice Mail and The Message
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| Type of Promotion: |
Door Opener - Making Contact |
| Product(s) Used: |
Playing Cards |
| Method(s) Applied: |
Door Opener |
| Theme(s): |
Technology |
| A computer company's salespeople used an effective
door opener to get past secretaries when approaching a client
company about their systems. The product consisted of a deck of
playing cards with "digital" faces, which reflected the
current computer age in business, as well as the manufacturer's
product.
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