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Contact Us
By Phone
(516) 767-9280
M-F 8:00-6:00 EST
By Fax
(516) 767-9283
E-Mail Us
Joy Products, Inc.
14 Vanderventer Avenue
Suite L-5
Port Washington, NY 11050
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Back to Industry List
| Type of Promotion: |
Promote Company Awareness |
| Product(s) Used: |
Food Gifts |
| Method(s) Applied: |
Mail Order Catalog |
| K-Paul, the famous New Orleans restaurant decided to
offer a variety of specialty items for sale across the country. They
included all of the items in their mail order catalog. The various
imprints included the company name, Cajun Magic seasoning, cayenne
peppers, andouille sausage, chow-chow, and others. The catalog sales
account for 10percent to 15 percent of business. |
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Type of Promotion:
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Incentive
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Product(s) Used:
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Mugs
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Method(s) Applied:
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Premium Offer
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The program consisted of a set of four glass
mugs, each bearing two Garfield cartoons and the McDonald's logo.
They were available for 79 cents with the purchase of a breakfast or
sandwich before 11am or with the purchase of a sandwich after 4pm.
The promotion ran four consecutive weeks with a different mug
offered each week. In a small regional test area, over 1,000 sets
were given out.
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| Type of Promotion: |
Promote Company Awareness |
| Product(s) Used: |
Commemorative Plates |
| Method(s) Applied: |
Promotional Distribution |
| Porcelain plates featuring the restaurant's name and a
scene from a painting that was also the trademark of the restaurant
was placed on each table. They were used as presentation dishes and
kept there throughout the pre-dinner cocktails. Once the meal came,
however, they were removed. The plates were not for sale, but were
presented to special or frequent customers. They were very well
received. |
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