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Contact Us
By Phone
(516) 767-9280
M-F 8:00-6:00 EST
By Fax
(516) 767-9283
E-Mail Us
Joy Products, Inc.
14 Vanderventer Avenue
Suite L-5
Port Washington, NY 11050
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Back to Industry List
| Type of Promotion: |
Promotion |
| Product(s) Used: |
Balloons |
| Method(s) Applied: |
Promotional Distribution |
| CIGNA Corporation, a leading provider of insurance and
related financial services, was one of 10 corporate sponsors of the
festivities surrounding Mexican Independence Day in Philadelphia. To
demonstrate its support, CIGNA manned a booth at the event
commemorating the historic day. Using a rented helium tank, CIGNA
employees stationed at one end of the booth inflated balloons for
passers-by. At the other end, they performed blood-pressure
screenings. As one person blew up balloons for the children, someone
else summoned the parents over for blood-pressure checks. CIGNA
credited the balloons with attracting approximately three-quarters of
CIGNA's booth traffic at the event. The balloons were so popular that
several schoolteachers requested extras for their pupils. The balloons
white with CIGNA's corporate logo and Tree of Life emblem in teal, its
corporate color also underscored the company's presence at the event.
A company representative present at the event reported that, thanks to
the balloons, the CIGNA logo was visible everywhere. |
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Type of Promotion:
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Motivate Employees
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Product(s) Used:
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Paper Clips, Road Atlases, Pens
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Method(s) Applied:
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Direct Mail, Catalog
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The "IQ-Idea Quest" campaign was
launched by mailing seedling planters (copy: "Let your
imagination grow, Idea Quest is coming") as teasers to the
homes of 1,725 employees in 35 states, encouraging employees to
submit cost saving and new product suggestions. A week later
employees received in their payroll envelopes a giant plastic
paperclip with the suggestion that they write down their ideas and
retain them with the paperclip. The third distribution, mailed to
the home, was a gift catalog from which families could select prizes
if their suggestions won. Once a suggestion was received, employees
were sent a thank-you letter from the board chairman and a pocket
road atlas. When a suggestion was accepted, the submitter was
assigned a value "level" from which to choose a gift. To
those whose suggestions were not adopted, the board chairman wrote a
letter expressing appreciation, inviting them to try again, and this
was accompanied by a ballpoint pen with the company's imprint.
During the first four months of the suggestion program, 453
suggestions were received and 33 awards were granted. One of the
accepted suggestions was expected to save the company $72,000
annually.
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| Type of Promotion: |
Gain Visibility/Exposure |
| To help keep his company's name visible, an
independent insurance rep wanted to use a practical desktop
leave-behind that his "business-first" clients would
appreciate. Since memo-holders don't take up much space, and are
always in use, these products were an appropriate choice for his
no-nonsense target audience. By selecting a holder in a marbleized
finish, accompanied by gold detailing and imprint, the agent was
able to create a rich, unique look with this useful everyday
product. |
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