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Contact Us
By Phone
(516) 767-9280
M-F 8:00-6:00 EST
By Fax
(516) 767-9283
E-Mail Us
Joy Products, Inc.
14 Vanderventer Avenue
Suite L-5
Port Washington, NY 11050
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Back to Industry List
| Type of Promotion: |
Promote Service Offered |
| Product(s) Used: |
Flashlights |
| Method(s) Applied: |
Sales Leave-Behinds |
| A consulting firm specializing in mediating disputes
used flashlights to underscore the fact that they "shed light on
problems." Using the flashlight theme, the firm emphasized their
ability to offer clients an objective way to view a situation from
more than one perspective. The pocket-sized flashlights were
distributed as leave-behinds after proposal presentations to prospecti
clients. To make a professional impression, the firm chose imprinted
flashlights which contained a unique swivel head that allowed it to be
used as a conventional flashlight with a forward facing beam, a
right-angle flashlight or a source of light at any other angle. The
flashlights, which weighed only 3.5 ounces and were just 6-1/2 inches
long, provided a powerful stream of light. |
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Type of Promotion:
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Client Gift
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Product(s) Used:
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T-Shirts
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Method(s) Applied:
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Direct Mail, Courier
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Theme(s):
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Holidays, Sun
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To show clients how much their business is
appreciated, Minneapolis-based Tilka Design designs a special
T-shirt each year as a gift for its clients. The company has been
giving the T-shirts as holiday promotions for more than 10 years,
because its clients look forward to receiving them and Tilka knows
that the shirts get worn, and, therefore, the message is reinforced
over and over. One of the shirts featured a print of different
orange and yellow sun designs on a bright blue shirt. The shirts,
which were mailed or delivered by courier, were wrapped in a special
tag that read "May your days be" followed by another sun
design. Each tag also had the handwritten name of the client
recipient. Approximately 350-400 shirts are delivered each year. In
1996 Tilka didn't get around to doing the annual T-shirt because the
company was busy moving. A number of clients called asking where
their shirt was, and were disappointed when they found out there
wasn't going to be one.
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| Type of Promotion: |
Encourage Participation |
| Product(s) Used: |
Ice Cube Trays |
| Method(s) Applied: |
Premium |
| An independent market research company, which
coordinated surveys about the public's purchasing habits for major
food companies, wanted a kitchen-related product to distribute to the
public to encourage its participation. Since everyone makes ice,
regardless of their dietary preferences, the company distributed ice
cube trays. The specially designed trays featured ice cube holders
which were letter shapes. In addition to imprinting its logo on the
tray, the letter molds were used to spell out the company's name. |
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