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Contact Us
By Phone
(516) 767-9280
M-F 8:00-6:00 EST
By Fax
(516) 767-9283
E-Mail Us
Joy Products, Inc.
14 Vanderventer Avenue
Suite L-5
Port Washington, NY 11050
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Back to Industry List
| Type of Promotion: |
Increase Attendance |
| Product(s) Used: |
Bats, Baseballs, Flying Discs |
| Method(s) Applied: |
Recognition Awards, Special Event Giveaways |
| TCW, an organization of commercial real-estate
owners/managers, wanted to recognize the brokers on whom it relied
to sell commercial property leases. It used a Baltimore Orioles game
at Camden Yards as the forum. An invitation featuring baseball/glove
graphics and the words "TCW is on the ball" was sent to
125 brokers and appraisers. At the game itself, the 12 top-producing
brokers were given awards of full-sized bats, and baseballs
autographed by Cal Ripken Jr., who broke Lou Gehrig's 1939 record
for most consecutive games played. All attendees received imprinted
flying discs holding leasing information. The promotion, winner of a
PPA Gold Pyramid Award, achieved a 90-percent turnout for the event. |
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Type of Promotion:
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Gain Visibility/Exposure
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Product(s) Used:
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Magnets
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Method(s) Applied:
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Direct Mail, Sales Leave-Behinds
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Theme(s):
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"Home Sales"
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ReMax Realty Companies wanted to use a product
that would allow them to keep an agent's name in front of clients
and prospective home buyers/sellers. The realtor chose business card
magnets, which were printed to include
the company's logo, the agent's name and telephone number. The
primary method of distribution was for agents to "farm" an
area and leave their magnet card with a letter or other sales
literature to introduce themselves to homeowners. The magnets were
also used i n direct mail and handed to other agents for referral
use.
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