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Contact Us
By Phone
(516) 767-9280
M-F 8:00-6:00 EST
By Fax
(516) 767-9283
E-Mail Us
Joy Products, Inc.
14 Vanderventer Avenue
Suite L-5
Port Washington, NY 11050
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Back to Industry List
| Type of Promotion: |
Gain Visibility/Exposure |
| Product(s) Used: |
Knives |
| Method(s) Applied: |
Thank-You Gifts |
| A commercial art/graphics-supplies firm wanted to mail
existing and potential clients something that reflected the kind of
products the company sold. To help get maximum name exposure from the
giveaway, the firm concentrated on unique products that could be used
often by its target audience. The firm accomplished their objectives
with the choice of an art knife, a tool most commercial art and
graphics people use daily. The imprinted knife was unique for its
ultra-high-tech look, while still being lightweight and comfortable to
use. Its unusual shape prevented the knife from rolling off a desk or
drawing table and allowed for a built-in storage compartment for two
spare blades. |
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Type of Promotion:
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Increase Attendance
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Product(s) Used:
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Caps, Koozies, Bags
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Method(s) Applied:
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Personal Delivery, Direct Mail
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The objective was to increase attendance at the
food wholesaler's annual convention. The campaign was designed to
reach 1,500 clients of the food wholesaler by utilizing the
company's truck drivers making their normal deliveries. Initially,
the drivers were to wear baseball caps imprinted "Trade Wins
85," an allusion to the Tampa site and the fact recipients
could win prizes. Each driver was given enough caps to pass out to
clients. Later, drivers gave clients a pen as they signed for their
delivery. In a follow-up mailing, an imprinted luggage tag
encouraged clients to travel to Tampa for the convention and be
eligible for the grand prizes which could be won, a sailboat or
Caribbean cruises. The following week, drivers distributed imprinted
drink Koozies. In the final weeks before the convention, imprinted
beach bags and beach towels were delivered to each client.
Attendance at the convention was said to have increased by 89
percent over the previous year.
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| Type of Promotion: |
Improve Client/Customer Relations |
| Product(s) Used: |
Decals |
| Method(s) Applied: |
Promotional Giveaways |
| In order to increase sales during the Easter season,
management of the Raleigh, N.C. mall wanted to entice children to
the shopping center as a means of drawing their parents to shop. The
specialty advertising counselor recommended decals featuring various
Easter symbols. These were given to every child who visited the
Easter Bunny at the North Hills Fashion Mall. The promotion was
announced in a newspaper ad. Sales by mall merchants were said to
have increased 23 percent over the same period the previous year. |
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