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Contact Us
By Phone
(516) 767-9280
M-F 8:00-6:00 EST
By Fax
(516) 767-9283
E-Mail Us
Joy Products, Inc.
14 Vanderventer Avenue
Suite L-5
Port Washington, NY 11050
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Back to Industry List
| Type of Promotion: |
Promote Service Offered |
| Product(s) Used: |
Maps |
| Method(s) Applied: |
Direct Mail |
| Danzas, a worldwide transportation company, used a
custom wall map to promote its services in the Pacific Rim to
international importers and exporters who conducted business in the
area. On most wall maps, the Pacific Rim, the area surrounding the
Pacific Ocean, is split with half on the left and half on the right,
making it difficult to envision the area as a whole. Through its
distributor, Danzas commissioned a custom map from Rand-McNally that
showed the entire Pacific Rim as one area without being spilt,
including North America, South America and all the Asian countries
surrounding the Pacific Ocean. The map was printed in non-traditional
brilliant colors, with the ocean area colored white. Danzas also
included its logo on the maps, which were rolled and sealed in
polybags for direct mail. The company reported that the maps were well
received by their customers. |
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Type of Promotion:
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Increase Market Share
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Product(s) Used:
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Memo Cubes
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Method(s) Applied:
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Direct Mail
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After deregulation of the trucking industry,
moving companies were allowed to move products other than household
goods, and United Van Lines wanted to reach a whole new market. They
used a mailing list compiled by Purchasing World Magazine and added
names their own agents compiled of companies in their areas with
whom they were not doing business. They mailed the cubes to traffic
managers and others involved in arranging shipping. The cubes
featured a four-color of a United Van Lines truck, the company logo,
and the phrase "Your total transportation company".
Response from their own agents was phenomenal. They ordered them by
the case for their current customers. Also, it has helped expand the
business.
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| Type of Promotion: |
Incentive |
| Product(s) Used: |
Caps, Shirts, Jackets |
| Method(s) Applied: |
Incentive |
| Theme(s): |
"Elite Fleet", "Safety Incentive Program" |
| Walpole, Inc., a trucking company, had an unbroken
record it wasn't particularly proud of - none of its drivers had
completed an entire month without getting into an accident, committing
at least one safety violation or improperly completing their log
books. To address the problem, the company instituted a safety
incentive program with a selection of imprinted products presented to
truckers at monthly intervals for driving more safely and following
company procedure. For example, for each 80 hours of violation-free
driving, they were given a polo shirt and cap bearing an embroidered
Walpole logo. Those who qualified for four or five shirts in a row
received black satin baseball-style jackets. And, those who had no
violations and also properly completed their log books for a month
were given watches with the words, "elite fleet" imprinted
on the dial, along with a graphic of a truck. Cash prizes were also
offered. The program had the desired effect Walpole hoped it would. A
minimum of 15 percent of its drivers qualified for at least one award
each month. Drivers competed with each other, and the shirts, caps and
watches became status symbols. In all, Walpole distributed
approximately 700 shirts and caps, 144 jackets and 100 watches. The
program is still ongoing. In addition, as a result of its drivers
practicing more safety, Walpole's insurance rates dropped $250,000. |
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