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Contact Us
By Phone
(516) 767-9280
M-F 8:00-6:00 EST
By Fax
(516) 767-9283
E-Mail Us
Joy Products, Inc.
14 Vanderventer Avenue
Suite L-5
Port Washington, NY 11050
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Back to Industry List
| Type of Promotion: |
Promote Political Campaign |
| Product(s) Used: |
Memo Pads, Bumper Stickers, Magnetic Signs |
| Method(s) Applied: |
Promotional Distribution |
| When Kathy Jorgensen, president of PBS Ad Specialties
ran for a seat on the Putnam County School Board in Florida, she
used promotional products to help her overcome significant political
odds. In addition to the fact that Jorgensen ran on the Republican
ticket in an area where registered Democrats outnumber Republicans
three to one, she was up against a 16-year incumbent who had run
unopposed for the last 12 years. Using her slogan, "She'll Make
A Difference," Jorgensen spent her campaign-promotion funds for
advertising that voters would be likely to hold on to and use.
Jorgensen and her supporters distributed 2,500 memo pads imprinted
on the front with her campaign slogan, name, photo and date of the
local elections. The back of the pads featured Jorgensen's platform
ideas; the inside of the pads were printed with the school calendar,
encouraging parents and students to retain it for reference. The
pads were handed out at community events and placed on the check-out
counters of local merchants. Additionally, approximately 200 pads
were mailed, along with a campaign brochure, to people requesting
absentee ballots. In addition to the pads, Jorgensen distributed
several thousand bumper stickers with the words, "Kathy
Jorgensen for School Board District 5." One thousand standard
placard-type signs were posted as well. Jorgensen also used three
triangular plastic signs with magnets built into the bottom,
designed to be placed on top of an automobile. She placed one on her
car and on her husband's; various supporters took turns using a
third. With just 6,000 registered voters in the district,
Jorgensen's strategy netted her significant local exposure and
helped her gain name recognition. Jorgensen attributed her victory,
in which she became the first Republican to sit on the Putnam County
School Board, to the use of promotional products. |
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Type of Promotion:
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Self-Promotion Campaign
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Product(s) Used:
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Bottled Water, Pocket Knives, Pens
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Method(s) Applied:
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Direct Mail
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The objective of the promotion was to call
attention to the comapany's gradual shift in focus from merchandise
to marketing. To generate sales leads, Jack Nadel used a vareity of
promotional products, bottled. water, neck tote with pen and paper,
pocket knife, pen, and a 3M pop-up can. A different product was sent
out every two weeks with a letter explaing how promotional products
could enhance the prospect's overall advertising effort. The
campaign generated tremendous sales leads and clearly repositioned
Jack Nadel as a company with a strong marketing focus. More than 25
percent of the targeted recipients replied with fax-back forms. The
promotion won a Bronze Pyramid Award from the Promotional Products
Association International.
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| Type of Promotion: |
Gain Visibility/Exposure |
| Product(s) Used: |
T-Shirts |
| Method(s) Applied: |
Identification |
| Coinstar Inc., a developer and operator of automated
coin-counting machines, wanted to create awareness of a program
designed for people to donate their spare change to the non-profit
organization of their choice. The company designed a way for users of
Coinstar machines to convert their loose change into tax-deductible
donations. Using nothing more than silk-screened T-shirts worn by
employees demonstrating the machines at supermarkets. Coinstar
attracted extensive local newspaper and radio coverage of the
"Coins That Count" program. Within the first two weeks, the
collection sites raised more than $1,400 in loose change and continue
gaining momentum every week. |
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